The final episode in Adam Curtis’ four part mini-series The Century of Self looks at how the pendulum has swung back once again. Starting with mass mind control, swinging to unencumbered individual consumerism, Part 4: Eight People Sipping Wine In Kettering, shows how politicians and those in power across the world have pushed back, using all they now know to combine both approaches for total control.
Our first entry from Adam Curtis is his 2002 mini-series The Century of Self. The series showcases how late 19th century discoveries rewrote the rules how leaders could control the masses. Corporations and Governments live by these rules today, making this series a must watch.
In Part 1, “The Happiness Machines”, Adam examines the role of Sigmund Freud, his nephew Edwin Bernays, and the application of psychology to marketing, mass consumerism, and politics. Bernays rebranded “propaganda” into “Public Relations” and the industry and our modern world was born. This invisible hand influenced some of the greatest changes society has ever seen– from women to smoking cigarettes to everyday people buying into the stock market to reshaping Democracy itself.